As seasoned hospitality professionals, you'll know that retaining customers is as important as attracting new ones. First Table not only helps you get new diners through your doors but also collects valuable marketing contacts for your restaurant during the booking process. By utilising these contacts in targeted email and SMS campaigns, you can turn these fresh, first-time visitors into loyal, full-price-paying customers, fostering long-term growth for your venue. Here's how.
In this article:
These contacts are invaluable for restaurant owners and managers. Customers who have visited and enjoyed your venue are more likely to return and can be easier to convert than new diners. Leverage these contacts by sending targeted offers, news, and updates from your restaurant. This keeps your restaurant's brand top of mind and encourages First Table customers to return as full-price-paying customers.
As part of the reservation process, each diner booking with First Table has the opportunity to sign up for the marketing list of the specific partner venue. Remarkably, over 49% of our guests choose to stay connected with these partners, resulting in a valuable database of contacts. These details, including their first and last names, email addresses, phone numbers, booking times, and whether they are first-time diners, are securely stored in the Restaurant Admin area and easily downloadable whenever needed.
Learn how to download your marketable contacts:
At First Table, we know that a majority of our diners are foodies who enjoy dining out often, sometimes multiple times a week. Here are some campaign ideas to inspire First Table diners to return to your venue:
First Table offers integrations to help automate your marketing efforts. Our integration with me&u's Connect CRM allows marketable contacts to flow seamlessly from First Table into your Connect account, enabling you to include these customers in your current campaigns or set up targeted campaigns specifically for them. Additionally, reservation systems like Sevenrooms, which integrate with First Table, have built-in capabilities to streamline this process.
Want to learn more about how First Table increases your marketing database? Get in touch by clicking the button below: