Restaurant marketing fundamentals #5 - Innovative Marketing Options to Consider

marketing , 5 May 2021

Restaurant marketing fundamentals #5 - Innovative Marketing Options to Consider

In our experience, there are five key marketing fundamentals that can take a restaurant from unnoticed to the forefront of the industry. Take a look at our best practice overviews and share them within your organisation to make sure you’re in the best position to see a return on investment for every marketing dollar spent.

Innovative Marketing Options to Consider

There are a number of innovative marketing strategies that can be leveraged to generate the most ROI possible from your advertising efforts. These can be rolled out in a single restaurant, or across an entire restaurant group.

The restaurant industry (marketing managers especially) are very well versed in the existence of deal sites. The fundamental business model of these sites is typically to offer discounted specials to customers via coupons at the businesses expense - the benefit to the restaurant being exposure to new audiences and new patrons through the door.

However, often these types of marketing innovations often don’t prove to make a good return on investment, as the customer is able to dine during peak times when a table could be filled with full-bill paying customers.

If you’d like to find out how to experience the benefits of new patrons through the door and the exposure to wide audiences that deal sites offer, without having to sacrifice a fraction of the bill during peak hours, we’ve put together a guide to take you through exactly how it works. You can download it for free below.


An innovative marketing strategy in combination with the other four pillars of restaurant marketing will give your restaurant(s) the competitive edge to reach an extensive audience and positively impact your bottom line.

Join our community of like-minded hospitality marketers on Facebook for exclusive content, industry insights and connections with hospitality thought-leaders, here.