Sign Up Your Restaurant
For First Table

First Table is a restaurant marketing company helping restaurants use their ‘first tables’ as a promotional tool
to attract more customers
 and increase revenue.

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What Restaurants Are Saying

First Table has definitely been a great marketing tool for us. It's a brilliant way for our local market to try us for a nice dinner out without breaking the bank. 

Early dining is always a quiet time of night so it's great being able to create some real atmosphere in the restaurant at an early stage of the evening. It's also a great opportunity for our staff to show the First Table diners what we do here and add a personal touch to their experience. We get a lot of return customers as a result.

-Hayden Davison,
Restaurant Manager at Jervois Steak House

Restaurants using First Table to win customers

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Check out how much your gross profit margin would be with First Table

First Table incentivises diners to be the first to book an early table at your restaurant, at a normally quiet time that you decide. The first person to pay $10 to book a 'first table' receives 50% off their meals for up to four people dining in (exclusive of drinks which are full price.)

Yes, you read that right. 50% off! But here's why this formula works for over 1600 restaurants (and 1,200,000 diners) and why it will work for you too. Just punch in the typical spend per guest into the calculator below - and then see how much you can actually EARN as extra revenue just by having First Table in action.




10 reasons why First Table works


1. Get your first customers in the door

A crowd attracts a crowd! A customer eating in your restaurant is an endorsement and social proof that your restaurant worth dining at.


2. It's free and easy! No commission, sign-up fees or minimum period

Apart from offering an early bird special on food (drinks are always full price), there’s no cost or contracts for restaurants.


3. Earn incremental revenue

We’re helping over 1600 restaurants earn incremental revenue by securing bookings for otherwise empty tables during off-peak times.


4. Attract new customers

Over 1,200,000 diners use First Table to try new and exciting restaurants each month. Our stats show 75% of subscribers are dining at our partner restaurants for the first time. Show them a wonderful time and they’ll tell their friends and return again.


5. Make First Table work for you

You have full control over the days and times you offer your ‘first tables’ – meaning your VIP function, busy weekends or special dates can be blocked out if you’re fully booked or closed.


6. Remarket to First Table customers

We help build your own database of diners for email marketing or loyalty programmes. Diners can opt-in to receive news and updates from your restaurant when making a First Table booking.


7. Rave reviews

Customers are encouraged to leave reviews of their dining experiences to help others discover new restaurants. All public reviews are featured on our website and indexed by Google’s knowledge panel.


8. Strengthen your online presence

Diners are encouraged to share their restaurant bookings on Facebook to increase visibility for your brand. In return, they earn free credit towards their next First Table booking fee.


9. It's free marketing

We give diners a great reason to try your restaurant for the first time. You benefit from free marketing to an engaged database of foodies through email, social media, paid media and influencer outreach.


10. ResDiary and Now Book It integrations

If you’re using ResDiary or NowBookIt reservation systems it couldn’t be easier – First Table is fully integrated for a seamless booking experience.