First Table is excited to announce its official launch in Brighton, partnering with a selection of the city’s top restaurants to help drive more diners through the door and maximise off-peak potential. Since its inception, First Table has facilitated over 450,000 off-peak bookings in the United Kingdom, delivering significant value and visibility for its partner venues. Now, First Table is bringing this opportunity to Brighton’s vibrant dining scene, with leading venues like Wild Flor, Embers, Bistro du Vin, Kindling, and Tonkotsu already signed up and ready to welcome more guests.

The platform’s mission is simple: to help restaurants fill tables during quieter hours when staff are already on shift, reducing overheads and increasing revenue through pre-booked customers. Unlike traditional discounting models, First Table focuses on strategic off-peak dining offers that generate revenue and provide valuable marketing exposure for its partner venues.

1. Free marketing exposure: partnering with First Table means more than just bookings. Restaurants gain free access to its highly engaged foodie database, which is promoted to thousands of potential diners eager to discover new dining experiences. This exposure helps restaurants build their brand and showcase their menus to a fresh audience of food lovers.

2. Paid promotions: marketing doesn’t stop at emails and website listings. First Table invests in paid social media campaigns across Facebook and Instagram, highlighting its partner venues to new diners and ensuring their brand gets noticed by food enthusiasts in the local area and beyond. It’s like having a full-scale marketing campaign for the restaurant without the additional costs.

3. Low commitment, high reward: restaurants only need to offer a few tables per week on the platform during off-peak times. In return, they receive a steady stream of bookings, increased visibility, and the chance to convert these diners into repeat customers. With diners pre-booking their meals, restaurants can also prepare to upsell and maximise the value of each booking.

Tonkotsu Brighton 

First Table offers Brighton’s restaurants the chance to turn empty tables into valuable business assets, all while gaining exposure to its extensive network of food lovers. This isn’t just about discounts or filling seats—it’s about creating a sustainable, long-term strategy that boosts business during times when it’s most needed. The platform has been a game-changer for venues in the UK and beyond, and First Table is confident it will deliver the same success for Brighton’s dining scene.

First Table is excited to see how its Brighton partners thrive and looks forward to welcoming more venues to the First Table family as it continues to grow.

For more information on how First Table can help local restaurants or to join the platform, get in touch with the team today to see how it can transform off-peak trade into a thriving success story.