Streamlining marketing efforts: First Table's new integration with me&u's Connect CRM

Restaurants, marketing , 17 April 2024

First Table is excited to announce a new integration with me&u's Connect CRM, a marketing platform specifically designed for the restaurant industry. This integration is designed to automatically transfer First Table diner details into our restaurant partners' Connect accounts, simplifying the process of sending targeted messages and promotions directly to diners after they visit.

Our data reveals that over 75% of diners at our partner venues are visiting for the first time, and many express interest in receiving follow-up communications from these restaurants. While restaurants partners have always been able to download this information from the back end of their First Table account, the First Table and me&u integration helps streamline this process with diner data automatically flowing into the Connect CRM. Restaurants will now be able to engage these customers with personalised offers, updates on new menu items, event invitations and more, making it easier than ever to encourage repeat visits, subsequently increasing the value of these highly engaged foodies. 

Key benefits of the integration:

  • Improved communication: Immediately after their visit, restaurants can engage First Table diners with direct updates, offers, and news, enhancing the customer experience.

  • Personalised marketing: Tailor your marketing strategies to send personalised messages that are based on diner preferences and tastes. Say goodbye to sending steak night emails to vegans and new beer offers to wine lovers.

  • Simplified operations: With the First Table and Connect integration you can manage your venue’s marketing and customer retention efforts with ease, helping you convert first time visitors into long-term regulars.

How to set up the integration:

Are you already a First Table and me&u Connect customer? Simply email the First Table support team to request the integration and CC the admin of your restaurant’s Connect account - this allows for quick approval.

This integration is available at no additional cost to existing First Table and me&u Connect customers, making it an invaluable tool for enhancing your restaurant’s marketing capabilities and operational efficiency.

Want to explore me&u's Connect CRM to help grow your restaurant?

Connect CRM helps restaurants create stronger connections with guests to keep them coming back time and time again. Equipped with essential features like smart automations, user-friendly drag-and-drop tools, and robust integrations, Connect is an invaluable platform for restaurants aiming to accelerate their growth.

Book a call with a Connect expert