One of the primary goals at First Table is to give you, our partner restaurants, positive exposure to a much wider audience of motivated and adventurous diners than you have on your own.
We aim to increase the number of diners (subscribers) using our platform globally, every single day, in turn growing the marketing base for all of our partner restaurants.
In conjunction with this broad stroke, we also carry out specific marketing activities for each partner restaurant individually.
Our marketing streams include a range of paid and organic digital marketing initiatives, including;
- Paid media across Google Ads and Facebook Ads
- Organic content is used across our Instagram accounts
- Direct email marketing to our engaged subscriber base
- We also create ad hoc public relations initiatives, including influencer outreach (bloggers, Instagram influencers, high profile chefs etc)
- Competitions in partnership with our restaurant partners
When a restaurant goes live, we launch a dedicated campaign, across all channels; Facebook, Instagram and a direct email to our subscribers, with paid spend on Instagram and Facebook to boost coverage. If you want more information on your city specific marketing reach then let us know and we can provide you with more details.
Watch these blogs for more information and strategies to implement within your business:
Social media marketing strategies for restaurants to master in 2024
How to attract new restaurant customers with SEO
Digital Guru Guide: Marketing essentials
Getting the best content for your venue with a food photographer
How to create stunning food and drink imagery for your restaurant
Marketing strategies that cost you (almost) nothing
How to maximise your bookings with paid social media advertising
Digital marketing for restaurants: a complete guide
Social media marketing for restaurants: best practices