In dining, flavour gets you noticed, but it’s the experience that keeps diners talking long after the plates are cleared. Great taste lingers, but great moments leave a legacy.

These five subtle touches could be the game-changing secret that keeps diners returning - and spreading the word.

In this article:

• Make the first moments count
• Surprise extras
• Let recommendations spark the conversation
• The post-meal follow-up
  
• Leave a lasting impression

 

Start strong by creating a welcome that feels personal.

From greeting regulars by name and remembering their favourite table to offering something special to first-time visitors who booked through a platform like First Table, these gestures set the tone for a standout experience.

Why does it work? In an age of automation, genuine human connection is what truly sets a venue apart. According to a study by Deloitte, 36% of consumers are willing to pay more for personalised products and services, and this extends to the service they receive.

First Table fix: Leverage your reservation system or POS to support personalised service. A simple note can give your front-of-house team the context they need to build genuine rapport.

A surprise amuse-bouche, a refreshing palate cleanser or a sweet farewell – these unexpected touches add charm, spark delight and transform a pleasant meal into something guests can’t wait to rave about.

Why does it work? The zero-price effect is a powerful psychological trigger. Even the smallest surprise feels like a gift, showing generosity and a genuine commitment to hospitality that guests are likely to share with others.

First Table fix: If your First Table diners arrive before the buzz kicks in, use the quieter moment to offer something unexpected – like a peek at the kitchen, a staff favourite or a fun origin story.

 

Encourage your team to move beyond standard responses and speak from experience. When staff share their personal favourites, describe dishes with enthusiasm or offer a heartfelt wine pairing, it creates a more authentic and memorable connection.

Why does it work? When a server lights up talking about a dish, it becomes a genuine recommendation, not just a sales pitch. Empowering your staff to share their opinions not only boosts morale but also leads to higher customer satisfaction.

Give your staff the confidence to speak with passion by holding regular tastings for new dishes and drinks. First-hand experience enables them to recommend with authenticity, making their suggestions more persuasive and engaging.

 

 

The relationship with your diner doesn’t end when the bill is paid. A thoughtful thank-you or follow-up message (crafted with care, not copy and paste) leaves a lasting impression and reminds guests they weren’t just another booking, but a valued part of your story.

Why does it work? A thoughtful follow-up shows that you care about the entire experience and value their opinion. Responding to feedback, both positive and negative, demonstrates a commitment to improvement and turns a neutral experience into a loyal customer.

 

First Table fix: You can respond to your First Table reviews as this is a great way to build a relationship with your diners and make them feel heard.

 

5. Leave a lasting impression